PNCA Brand Update
PNCA moved into its new home in the old Post Office building at 511 NW Broadway in February of 2015. It was decided that this was an ideal time to update the PNCA brand. Jim Hill, Tom Cober and I explored options big and small, before settling on a studied typography change and a paradigm shift to incorporate more art around the wordmark, or directly in it. I designed the stationery, which incorporated student work inside the wordmark.
Student artwork within the wordmark on the back of the business cards. 5 variations were produced.
A student's picture of Mt. Hood does double duty on the letterhead; adding art to an art school's stationery and signifying its Portland home.
A $30 polymer plate, a manual proofing press, and 2 work-study hours elevated the plain white folder given to the press for the grand opening.
